Every professional broadcaster needs guidelines when|
time constraints that make enough time for paying
advertisers message to be heard without taking away
important discussion time or music theme programmes
from our VIP's...you. It can be a delicate "balancing act"
to fit everything into a one hour time slot,
but in this industry we don't count the days by hours,
but by minutes. Therefore, while 24 hours is in one day,
network clocks keep us on track by reminding us
there are 1,440 minutes daily. Every minute must be
accounted for and there can be no gaps in
programming a/k/a "Dead Air".
